https://www.taxtmi.com/caselaws?id=263336 The Tribunal concluded that the expenditure on brand building for the assessment year 2007-08 did not result in the creation of any new capital asset or enduring benefit to the business. Emphasizing the competitive business environment and accounting principles, the Tribunal upheld the decision to treat the expenditure as revenue expenditure. The Revenue's appeal was dismissed, clarifying the distinction between capital and revenue expenditure based on the purpose, benefit, and nature of the expenditure. en-us Wed, 25 Feb 2015 00:00:00 +0530 Tue, 01 Sep 2015 07:32:35 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=263336 The Tribunal concluded that the expenditure on brand building for the assessment year 2007-08 did not result in the creation of any new capital asset or enduring benefit to the business. Emphasizing the competitive business environment and accounting principles, the Tribunal upheld the decision to treat the expenditure as revenue expenditure. The Revenue's appeal was dismissed, clarifying the distinction between capital and revenue expenditure based on the purpose, benefit, and nature of the expenditure. Case-Laws Income Tax Wed, 25 Feb 2015 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=263336