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    <title>Zero Balance Accounts Opened Under Pradhan Mantri Jan Dhan Yojana (PMJDY) have Declined from 76% to 46.93% from September 2014 to July 2015;</title>
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    <description>Decline in zero balance accounts under PMJDY is linked to supervisory and operational measures: weekly multi stakeholder monitoring, branch level follow up for high zero balance branches, targeted outreach with financial literacy, transaction based incentives for Bank Mitras, launch of auto debit Jansuraksha insurance schemes, promotion of regular savings for overdraft eligibility, and issuance of Rupay cards with personal accidental insurance, which together have supported deposit mobilisation in PMJDY accounts.</description>
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      <description>Decline in zero balance accounts under PMJDY is linked to supervisory and operational measures: weekly multi stakeholder monitoring, branch level follow up for high zero balance branches, targeted outreach with financial literacy, transaction based incentives for Bank Mitras, launch of auto debit Jansuraksha insurance schemes, promotion of regular savings for overdraft eligibility, and issuance of Rupay cards with personal accidental insurance, which together have supported deposit mobilisation in PMJDY accounts.</description>
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