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    <title>WELL KNOWN TRADE MARK</title>
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    <description>A well-known trade mark is a mark with high recognition in the relevant sector that merits protection against reproduction, imitation, translation or transliteration likely to cause confusion, dilute distinctiveness, or allow unfair advantage. International instruments and WIPO guidance require authorities to consider degree and duration of recognition, geographic extent of use and promotion, registrations, enforcement history and value. Indian law adopts these principles: the Registrar must weigh promotional activity, use, registrations and enforcement records when determining well-known status, and protection can be asserted even for unregistered marks.</description>
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