https://www.taxtmi.com/caselaws?id=261479 The ITAT Delhi allowed the appeal and directed the Assessing Officer to permit the advertisement expenses of Rs. 8,07,123 as a business deduction for the Assessment Year 2010-11. The tribunal held that the expenses were recurring and aimed at sales promotion, lacking enduring benefit and not constituting capital expenditure. The disallowance was deemed unjustified, overturning the CIT(A)'s decision. en-us Mon, 02 Mar 2015 00:00:00 +0530 Tue, 14 Jul 2015 16:10:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=261479 The ITAT Delhi allowed the appeal and directed the Assessing Officer to permit the advertisement expenses of Rs. 8,07,123 as a business deduction for the Assessment Year 2010-11. The tribunal held that the expenses were recurring and aimed at sales promotion, lacking enduring benefit and not constituting capital expenditure. The disallowance was deemed unjustified, overturning the CIT(A)'s decision. Case-Laws Income Tax Mon, 02 Mar 2015 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=261479