https://www.taxtmi.com/caselaws?id=260665 The High Court upheld the ITAT's decision to allow deductions from the total AMP expenses and directed the AO to reconsider the remaining amount based on the principles established in the Sony Ericsson case. The judgment clarified the treatment of direct selling expenses as AMP expenses and their exclusion from transfer pricing calculations, providing guidance for future similar cases. The Court concluded that the Revenue's appeals did not raise any substantial question of law and dismissed them, along with the cross-objections. en-us Wed, 15 Apr 2015 00:00:00 +0530 Fri, 19 Jun 2015 15:48:36 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=260665 The High Court upheld the ITAT's decision to allow deductions from the total AMP expenses and directed the AO to reconsider the remaining amount based on the principles established in the Sony Ericsson case. The judgment clarified the treatment of direct selling expenses as AMP expenses and their exclusion from transfer pricing calculations, providing guidance for future similar cases. The Court concluded that the Revenue's appeals did not raise any substantial question of law and dismissed them, along with the cross-objections. Case-Laws Income Tax Wed, 15 Apr 2015 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=260665