https://www.taxtmi.com/caselaws?id=260589 The Tribunal allowed the appeal for statistical purposes and directed the matter to be reexamined by the AO/TPO. Specifically, the Tribunal emphasized the need for a detailed functional analysis of comparables and to address the assessee's claims regarding the components of AMP expenses. The Tribunal highlighted errors in the application of the bright line test, selection of comparables, and the mark-up on AMP expenses, requiring a fresh examination. The issues of charging interest under sections 234D and 244A, as well as the initiation of penalty proceedings under section 271(1)(c), were not specifically addressed in the detailed analysis. en-us Fri, 05 Jun 2015 00:00:00 +0530 Mon, 17 Aug 2015 12:01:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=260589 The Tribunal allowed the appeal for statistical purposes and directed the matter to be reexamined by the AO/TPO. Specifically, the Tribunal emphasized the need for a detailed functional analysis of comparables and to address the assessee's claims regarding the components of AMP expenses. The Tribunal highlighted errors in the application of the bright line test, selection of comparables, and the mark-up on AMP expenses, requiring a fresh examination. The issues of charging interest under sections 234D and 244A, as well as the initiation of penalty proceedings under section 271(1)(c), were not specifically addressed in the detailed analysis. Case-Laws Income Tax Fri, 05 Jun 2015 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=260589