https://www.taxtmi.com/caselaws?id=169179 The court directed the exclusion of certain expenses from the overall base of advertising, marketing, and promotion (AMP) expenses for Transfer Pricing adjustment for the assessment years 2008-09 and 2009-10. The Assessing Officer's inclusion of specific expenses in the AMP expenses was challenged, with the court clarifying that only promotion-related expenses promoting sales leading to brand building should be considered for determining transfer pricing adjustments. The matter was remitted for a fresh determination in line with the court's directions for both assessment years, and the appeals were allowed for statistical purposes. en-us Thu, 28 Aug 2014 00:00:00 +0530 Mon, 06 Apr 2015 22:12:08 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=169179 The court directed the exclusion of certain expenses from the overall base of advertising, marketing, and promotion (AMP) expenses for Transfer Pricing adjustment for the assessment years 2008-09 and 2009-10. The Assessing Officer's inclusion of specific expenses in the AMP expenses was challenged, with the court clarifying that only promotion-related expenses promoting sales leading to brand building should be considered for determining transfer pricing adjustments. The matter was remitted for a fresh determination in line with the court's directions for both assessment years, and the appeals were allowed for statistical purposes. Case-Laws Income Tax Thu, 28 Aug 2014 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=169179