https://www.taxtmi.com/caselaws?id=168322 Under the Sixth Council Directive 77/388/EEC, the taxable amount for a supply is the consideration actually received, reflecting the subjective value paid by the purchaser or third party. The deeming rules for private-use or free-of-charge supplies apply only where no actual consideration is received, and are meant to prevent unequal treatment between business use and private use of business assets or services. Where a supply is made for consideration, even if that amount is below cost price, it remains a taxable transaction for consideration and cannot be reclassified as a private-use application. National rules treating such transactions as private use solely because the price is below cost are therefore precluded. en-us Thu, 20 Jan 2005 00:00:00 +0530 Thu, 19 Feb 2015 16:23:40 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=168322 Under the Sixth Council Directive 77/388/EEC, the taxable amount for a supply is the consideration actually received, reflecting the subjective value paid by the purchaser or third party. The deeming rules for private-use or free-of-charge supplies apply only where no actual consideration is received, and are meant to prevent unequal treatment between business use and private use of business assets or services. Where a supply is made for consideration, even if that amount is below cost price, it remains a taxable transaction for consideration and cannot be reclassified as a private-use application. National rules treating such transactions as private use solely because the price is below cost are therefore precluded. Case-Laws Service Tax Thu, 20 Jan 2005 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=168322