Advertisement and promotion expenses are deductible u/s 37(1) if adequately compensated by the associated enterprise. https://www.taxtmi.com/highlights?id=21740 Advertisement expenditure - one of the functions to be performed was to incur the advertisement and promotion expenditure, then the expenditure incurred for the said purpose should be allowed u/s37(1) - However, adequate compensation/price should be paid for the same by the associated enterprise - HC en-us Wed, 11 Feb 2015 11:51:31 +0530 Wed, 11 Feb 2015 11:51:31 +0530 TaxTMI RSS Generator Advertisement and promotion expenses are deductible u/s 37(1) if adequately compensated by the associated enterprise. https://www.taxtmi.com/highlights?id=21740 Advertisement expenditure - one of the functions to be performed was to incur the advertisement and promotion expenditure, then the expenditure incurred for the said purpose should be allowed u/s37(1) - However, adequate compensation/price should be paid for the same by the associated enterprise - HC Highlights Income Tax Wed, 11 Feb 2015 11:51:31 +0530 https://www.taxtmi.com/highlights?id=21740