https://www.taxtmi.com/article/detailed?id=5925 Amounts characterized as discounts, media incentives, or later accounting write backs are not consideration for advertising services and therefore are excluded from the service tax valuation base, because they are incentives or accounting adjustments rather than payments from the service recipient for the provision of the service. en-us Sat, 29 Nov 2014 11:00:15 +0530 Sat, 29 Nov 2014 11:00:15 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=5925 Amounts characterized as discounts, media incentives, or later accounting write backs are not consideration for advertising services and therefore are excluded from the service tax valuation base, because they are incentives or accounting adjustments rather than payments from the service recipient for the provision of the service. Articles Service Tax Sat, 29 Nov 2014 11:00:15 +0530 https://www.taxtmi.com/article/detailed?id=5925