https://www.taxtmi.com/caselaws?id=253228 The Tribunal ruled in favor of advertising agencies in a case concerning service tax levy on discounts/incentives received from media for advertisements. It held that service tax was not applicable to these amounts as they were deemed incentives or accounting adjustments, not consideration for services rendered. The Tribunal also decided that service tax was not leviable on pending amounts due from advertising agencies to media, following a precedent set in a previous case. As a result, the Tribunal dismissed Revenue's appeals and allowed the appeals by the advertising agencies involved. en-us Wed, 27 Aug 2014 00:00:00 +0530 Tue, 18 Nov 2014 20:59:29 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=253228 The Tribunal ruled in favor of advertising agencies in a case concerning service tax levy on discounts/incentives received from media for advertisements. It held that service tax was not applicable to these amounts as they were deemed incentives or accounting adjustments, not consideration for services rendered. The Tribunal also decided that service tax was not leviable on pending amounts due from advertising agencies to media, following a precedent set in a previous case. As a result, the Tribunal dismissed Revenue's appeals and allowed the appeals by the advertising agencies involved. Case-Laws Service Tax Wed, 27 Aug 2014 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=253228