https://www.taxtmi.com/caselaws?id=252231 The court upheld the ITAT's decision to allow the full deduction of advertisement and publicity expenses, dismissing the revenue's appeal. It found the expenses necessary for business purposes, benefiting the assessee directly by promoting channels and increasing viewership and advertising revenue. The court rejected claims of non-disclosure to TPO, benefits to foreign principals, and treating expenses as deferred revenue, emphasizing the immediate deductibility under section 37(1). The judgment favored the assessee, with no costs awarded to the revenue. en-us Mon, 13 Oct 2014 00:00:00 +0530 Thu, 19 Feb 2015 11:55:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=252231 The court upheld the ITAT's decision to allow the full deduction of advertisement and publicity expenses, dismissing the revenue's appeal. It found the expenses necessary for business purposes, benefiting the assessee directly by promoting channels and increasing viewership and advertising revenue. The court rejected claims of non-disclosure to TPO, benefits to foreign principals, and treating expenses as deferred revenue, emphasizing the immediate deductibility under section 37(1). The judgment favored the assessee, with no costs awarded to the revenue. Case-Laws Income Tax Mon, 13 Oct 2014 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=252231