https://www.taxtmi.com/caselaws?id=251706 The High Court affirmed the Tribunal's decision to treat the entire advertisement and marketing expenses as revenue expenditure, rejecting the notion of deferred revenue expenditure. The judgment emphasized the importance of advertisement expenses for brand building and business competitiveness, ultimately dismissing the appeal and penalty proceedings initiated by the Assessing Officer. en-us Fri, 19 Sep 2014 00:00:00 +0530 Tue, 11 Aug 2015 17:20:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=251706 The High Court affirmed the Tribunal's decision to treat the entire advertisement and marketing expenses as revenue expenditure, rejecting the notion of deferred revenue expenditure. The judgment emphasized the importance of advertisement expenses for brand building and business competitiveness, ultimately dismissing the appeal and penalty proceedings initiated by the Assessing Officer. Case-Laws Income Tax Fri, 19 Sep 2014 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=251706