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    <title>Pradhan Mantri Jan-Dhan Yojana Launched by The Prime Minister; About 1.5 Crore Accounts are Expected to be Opened on the Day of the Launch ; Over 77,000 Camps Being Organized for this Purpose</title>
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    <description>The Pradhan Mantri Jan-Dhan Yojana targets household level financial inclusion by providing each household a Basic Banking Account with a RuPay debit card and bundled insurance, expanding universal access to banking via branches and fixed-point Business Correspondents, and enabling digital access through an NPCI platform for basic mobile banking. Implementation is mission-mode under ministerial leadership, with organized account opening camps, financial literacy in vernacular languages, Direct Benefit Transfer expansion, conditional overdraft facilities for Aadhaar enabled accounts, and a subsequent phase to deliver micro insurance and unorganised sector pensions through Business Correspondents.</description>
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