https://www.taxtmi.com/forum/issue?id=106791 Selling time slots for internet advertisements attracts service tax liability where cenvat credit has been claimed; taxpayers may either elect a presumptive reversal at the standard presumptive rate, maintain separate books and reverse credit attributable to non taxable services, or follow the prescribed formulaic reversal procedure under the rules, with the proportionate or formulaic reversal generally preferred where economically viable. en-us Fri, 09 May 2014 16:46:22 +0530 Thu, 23 Jan 2025 15:57:22 +0530 TaxTMI RSS Generator https://www.taxtmi.com/forum/issue?id=106791 Selling time slots for internet advertisements attracts service tax liability where cenvat credit has been claimed; taxpayers may either elect a presumptive reversal at the standard presumptive rate, maintain separate books and reverse credit attributable to non taxable services, or follow the prescribed formulaic reversal procedure under the rules, with the proportionate or formulaic reversal generally preferred where economically viable. Discussion-Forum Service Tax Fri, 09 May 2014 16:46:22 +0530 https://www.taxtmi.com/forum/issue?id=106791