https://www.taxtmi.com/caselaws?id=245799 The Tribunal dismissed the revenue's appeal and confirmed the order of the ld CIT(A) to delete the addition of advertisement expenses as capital expenditure. The Tribunal found that the advertisement expenses were for the business of retail trading, not for brand building, and were allowable fully in the year incurred for business purposes. It was held that advertisement and publicity expenses are revenue in nature and should not be treated as deferred expenditure. en-us Fri, 04 Apr 2014 00:00:00 +0530 Tue, 08 Apr 2014 11:54:55 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=245799 The Tribunal dismissed the revenue's appeal and confirmed the order of the ld CIT(A) to delete the addition of advertisement expenses as capital expenditure. The Tribunal found that the advertisement expenses were for the business of retail trading, not for brand building, and were allowable fully in the year incurred for business purposes. It was held that advertisement and publicity expenses are revenue in nature and should not be treated as deferred expenditure. Case-Laws Income Tax Fri, 04 Apr 2014 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=245799