https://www.taxtmi.com/article/detailed?id=5378 A "lifetime" guarantee should be construed as covering the product's expected or normal working life, and advertisements using that term ought to state an upper limit or life-span. In the chimney advertisement dispute the owner's manual qualified "lifetime" as a finite term, and the investigation produced no evidence that manuals were withheld or that consumers were actually misled; there was therefore no adequate proof of false representation or an intention not to honour the warranty. Advertisers should disclose product life in promotional material and a declaration requirement for truthful advertising is desirable. en-us Fri, 06 Dec 2013 07:51:22 +0530 Fri, 06 Dec 2013 07:51:22 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=5378 A "lifetime" guarantee should be construed as covering the product's expected or normal working life, and advertisements using that term ought to state an upper limit or life-span. In the chimney advertisement dispute the owner's manual qualified "lifetime" as a finite term, and the investigation produced no evidence that manuals were withheld or that consumers were actually misled; there was therefore no adequate proof of false representation or an intention not to honour the warranty. Advertisers should disclose product life in promotional material and a declaration requirement for truthful advertising is desirable. Articles Other Topics Fri, 06 Dec 2013 07:51:22 +0530 https://www.taxtmi.com/article/detailed?id=5378