Arm's Length Pricing: Advertisement Expenses Should Not Be Reclassified as Business Promotion Costs, Per Income Tax Case Laws. https://www.taxtmi.com/highlights?id=15119 Adjustment of arm's length price - There is no reason to change the head of expenses from advertisement expenditure to business promotion expenditure - AT en-us Wed, 16 Oct 2013 10:53:48 +0530 Wed, 16 Oct 2013 10:53:48 +0530 TaxTMI RSS Generator Arm's Length Pricing: Advertisement Expenses Should Not Be Reclassified as Business Promotion Costs, Per Income Tax Case Laws. https://www.taxtmi.com/highlights?id=15119 Adjustment of arm's length price - There is no reason to change the head of expenses from advertisement expenditure to business promotion expenditure - AT Highlights Income Tax Wed, 16 Oct 2013 10:53:48 +0530 https://www.taxtmi.com/highlights?id=15119