https://www.taxtmi.com/forum/issue?id=2211 Whether media incentives to advertising agencies attract service tax: tribunals held such incentives non-taxable due to absence of a client-service provider relationship between media and agency, while the department asserts agencies provide promotion and marketing services to media classifiable as Business Auxiliary Service; facts include turnover-triggered credit notes and advertisers' independent choice of media, and commentary that the department's reclassification differs from payment for services. en-us Thu, 09 Sep 2010 21:24:56 +0530 Thu, 23 Jan 2025 15:58:32 +0530 TaxTMI RSS Generator https://www.taxtmi.com/forum/issue?id=2211 Whether media incentives to advertising agencies attract service tax: tribunals held such incentives non-taxable due to absence of a client-service provider relationship between media and agency, while the department asserts agencies provide promotion and marketing services to media classifiable as Business Auxiliary Service; facts include turnover-triggered credit notes and advertisers' independent choice of media, and commentary that the department's reclassification differs from payment for services. Discussion-Forum Service Tax Thu, 09 Sep 2010 21:24:56 +0530 https://www.taxtmi.com/forum/issue?id=2211