https://www.taxtmi.com/forum/issue?id=106 The advisory concludes that Direct Marketing Associates engaged by banks are classifiable under Business Auxiliary Services for service tax purposes, while noting an arguable distinction whether the activity constitutes promotion or marketing of goods or of services; in either event the activity falls within the business auxiliary services characterisation. en-us Fri, 10 Mar 2006 09:14:40 +0530 Thu, 23 Jan 2025 15:59:02 +0530 TaxTMI RSS Generator https://www.taxtmi.com/forum/issue?id=106 The advisory concludes that Direct Marketing Associates engaged by banks are classifiable under Business Auxiliary Services for service tax purposes, while noting an arguable distinction whether the activity constitutes promotion or marketing of goods or of services; in either event the activity falls within the business auxiliary services characterisation. Discussion-Forum Service Tax Fri, 10 Mar 2006 09:14:40 +0530 https://www.taxtmi.com/forum/issue?id=106