https://www.taxtmi.com/news?id=883 The tribunal held that discounts or incentives from media to advertising agencies are not part of the taxable value of service because the agency did not receive the amount from the media; only amounts received from the client constitute taxable consideration. Accordingly, demands for additional service tax, interest and penalties based on including the media discount in the agency's gross value were set aside. A later amendment to the statutory definition of advertising agency services may affect this position. en-us Fri, 12 Jun 2009 17:50:14 +0530 Sat, 13 Jun 2009 09:12:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/news?id=883 The tribunal held that discounts or incentives from media to advertising agencies are not part of the taxable value of service because the agency did not receive the amount from the media; only amounts received from the client constitute taxable consideration. Accordingly, demands for additional service tax, interest and penalties based on including the media discount in the agency's gross value were set aside. A later amendment to the statutory definition of advertising agency services may affect this position. News - Fri, 12 Jun 2009 17:50:14 +0530 https://www.taxtmi.com/news?id=883