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    <title>INVESTING IN GOLD ? READ THIS</title>
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    <description>Gold is presented as a cultural store of value and portfolio hedge amid recent sharp price volatility; consumption and seasonal demand may hold even where investor sentiment weakens. Organised jewellers and leasing arrangements mitigate spot risk, while small retailers and pure gold loan lenders face collateral vulnerability from price falls. Recommended mitigants include low inventory, leasing, short loan tenures, frequent portfolio reviews and additional margins; investors are advised to adopt a cautious long term approach, using bank deposits for safety or gold ETFs for market exposure.</description>
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    <pubDate>Thu, 02 May 2013 10:32:05 +0530</pubDate>
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      <description>Gold is presented as a cultural store of value and portfolio hedge amid recent sharp price volatility; consumption and seasonal demand may hold even where investor sentiment weakens. Organised jewellers and leasing arrangements mitigate spot risk, while small retailers and pure gold loan lenders face collateral vulnerability from price falls. Recommended mitigants include low inventory, leasing, short loan tenures, frequent portfolio reviews and additional margins; investors are advised to adopt a cautious long term approach, using bank deposits for safety or gold ETFs for market exposure.</description>
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