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    <title>DLF – BCCI (IPL) Sponsorship Service Tax Case Analysis</title>
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    <description>Whether payments for designation as an exclusive title sponsor of a league fall within the statutory exclusion for sponsorship of sports events is addressed by treating a league tournament as a sports event and construing &quot;in relation to&quot; broadly; title sponsor rights obtained for the tournament as a whole are therefore prima facie within the sports event exclusion under the Finance Act as it stood prior to the 2010 amendment, and administrative circulars do not bind quasi judicial authorities on statutory interpretation.</description>
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