https://www.taxtmi.com/article/detailed?id=1457 Public relations services are chargeable to service tax when they involve managing a person's public image, communications or strategic counselling. The inclusive statutory definition covers industry and media research, corporate image management, media relations and training, press releases and conferences, financial public relations, brand support and launch, retail promotions, events and crisis communications. Any person providing such services-directly or indirectly, commercial or non commercial-is liable and treated as the assessee for service tax. en-us Tue, 04 Oct 2011 23:36:16 +0530 Sat, 14 Sep 2013 23:16:47 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=1457 Public relations services are chargeable to service tax when they involve managing a person's public image, communications or strategic counselling. The inclusive statutory definition covers industry and media research, corporate image management, media relations and training, press releases and conferences, financial public relations, brand support and launch, retail promotions, events and crisis communications. Any person providing such services-directly or indirectly, commercial or non commercial-is liable and treated as the assessee for service tax. Articles Service Tax Tue, 04 Oct 2011 23:36:16 +0530 https://www.taxtmi.com/article/detailed?id=1457