https://www.taxtmi.com/article/detailed?id=1409 Service tax applies to contracts for promotion or marketing of a brand or endorsement of names, trade names, logos or housemarks by appearing in advertisements, events or other promotional activities; the service is distinct from Business Auxiliary Services because it covers mere promotion of a brand or goodwill even when not linked to a particular product or service, and the gross or contractual amount charged by the service provider is taxable with the provider liable to pay service tax. en-us Wed, 31 Aug 2011 12:04:12 +0530 Wed, 31 Aug 2011 12:04:12 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=1409 Service tax applies to contracts for promotion or marketing of a brand or endorsement of names, trade names, logos or housemarks by appearing in advertisements, events or other promotional activities; the service is distinct from Business Auxiliary Services because it covers mere promotion of a brand or goodwill even when not linked to a particular product or service, and the gross or contractual amount charged by the service provider is taxable with the provider liable to pay service tax. Articles Service Tax Wed, 31 Aug 2011 12:04:12 +0530 https://www.taxtmi.com/article/detailed?id=1409