https://www.taxtmi.com/article/detailed?id=803 Promotion or marketing of a brand - including names, trade names, logos or house marks - provided under contract for consideration is a taxable service; contractual or gross amounts charged by the service provider for appearing in advertisements, attending promotional events, carrying out promotional activities or otherwise endorsing the brand are subject to service tax, and the person providing such brand-promotion services is liable to pay the tax. This category is distinct from Business Auxiliary Services where promotion is tied to specific goods or services. en-us Thu, 27 May 2010 17:54:48 +0530 Thu, 27 May 2010 21:19:58 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=803 Promotion or marketing of a brand - including names, trade names, logos or house marks - provided under contract for consideration is a taxable service; contractual or gross amounts charged by the service provider for appearing in advertisements, attending promotional events, carrying out promotional activities or otherwise endorsing the brand are subject to service tax, and the person providing such brand-promotion services is liable to pay the tax. This category is distinct from Business Auxiliary Services where promotion is tied to specific goods or services. Articles Service Tax Thu, 27 May 2010 17:54:48 +0530 https://www.taxtmi.com/article/detailed?id=803