https://www.taxtmi.com/article/detailed?id=722 The Finance Bill, 2010 introduces brand promotion as a taxable service from a notified date, covering contractual promotion or marketing of brands, events and endorsements (including names, logos and invented words). The business entity providing such services can be an association, body of individuals, company or firm but not an individual. This new head is distinct from business auxiliary services and aims to tax standalone promotional activities and endorsements that were previously disputed as non-taxable, bringing payments to promoters and celebrities within the service tax net. en-us Thu, 18 Mar 2010 00:00:00 +0530 Thu, 18 Mar 2010 07:05:16 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=722 The Finance Bill, 2010 introduces brand promotion as a taxable service from a notified date, covering contractual promotion or marketing of brands, events and endorsements (including names, logos and invented words). The business entity providing such services can be an association, body of individuals, company or firm but not an individual. This new head is distinct from business auxiliary services and aims to tax standalone promotional activities and endorsements that were previously disputed as non-taxable, bringing payments to promoters and celebrities within the service tax net. Articles Service Tax Thu, 18 Mar 2010 00:00:00 +0530 https://www.taxtmi.com/article/detailed?id=722