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    <title>INPUT SERVICES AS INTERPRETED IN COCA COLA CASE</title>
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    <description>The definition of input service is broadly construed to include any service used by a manufacturer directly or indirectly in or in relation to manufacture of final products or clearance up to the place of removal; the listed examples are illustrative and each limb is independently sufficient to allow Cenvat credit. Advertising, sales promotion and market research qualify as input services if a nexus to manufacture or assessable value of the final product is demonstrated, and service tax operates as a destination based consumption tax collected through a credit mechanism.</description>
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