https://www.taxtmi.com/article/detailed?id=362 Taxability of advertising agency services is determined by charging service tax on the gross amount billed to the client for creative, artwork and display services; agency-incurred expenses charged to clients are taxable, whereas discounts, cash discounts and target incentives received from media (not billed by or received from clients) are not taxable because they are not consideration paid by the client. en-us Tue, 12 May 2009 00:00:00 +0530 Tue, 12 May 2009 22:20:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/article/detailed?id=362 Taxability of advertising agency services is determined by charging service tax on the gross amount billed to the client for creative, artwork and display services; agency-incurred expenses charged to clients are taxable, whereas discounts, cash discounts and target incentives received from media (not billed by or received from clients) are not taxable because they are not consideration paid by the client. Articles Service Tax Tue, 12 May 2009 00:00:00 +0530 https://www.taxtmi.com/article/detailed?id=362