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    <title>Tax deduction at source in case of advertising--Applicability of sections 194C and 194J of the Income-tax Act</title>
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    <description>The Finance Act, 1995 treats advertising and broadcasting/telecasting (including programme production) as &quot;work&quot; for tax deduction at source; payments for advertising used in print or electronic media are subject to the lower withholding rate for advertising, while other broadcasting and telecasting work without advertising attracts the higher work withholding rate. Payments for professional or technical services are deductible under the separate professional-fees provision, so fees paid to film artistes and similar professionals are subject to withholding as professional fees.</description>
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      <description>The Finance Act, 1995 treats advertising and broadcasting/telecasting (including programme production) as &quot;work&quot; for tax deduction at source; payments for advertising used in print or electronic media are subject to the lower withholding rate for advertising, while other broadcasting and telecasting work without advertising attracts the higher work withholding rate. Payments for professional or technical services are deductible under the separate professional-fees provision, so fees paid to film artistes and similar professionals are subject to withholding as professional fees.</description>
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