https://www.taxtmi.com/circulars?id=4604 Expenditure on advertisements in souvenirs is not to be treated differently from other advertising; such publicity qualifies for deduction provided the established statutory deductibility conditions and applicable tax rules governing advertising expenditure for business promotion are satisfied, and the same result applies when advertisements appear in more than one souvenir published by the same organisation. en-us Fri, 16 Jul 1976 00:00:00 +0530 Thu, 31 Jul 2008 12:43:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/circulars?id=4604 Expenditure on advertisements in souvenirs is not to be treated differently from other advertising; such publicity qualifies for deduction provided the established statutory deductibility conditions and applicable tax rules governing advertising expenditure for business promotion are satisfied, and the same result applies when advertisements appear in more than one souvenir published by the same organisation. Circulars Income Tax Fri, 16 Jul 1976 00:00:00 +0530 https://www.taxtmi.com/circulars?id=4604