https://www.taxtmi.com/circulars?id=4601 Expenditure on advertisements in souvenirs is to be treated like other advertising expenses and may be allowed as a business deduction where it is incurred wholly and exclusively for business and the conditions of rule 6B are fulfilled, with evidence that the expenditure has been incurred; no distinction should be drawn between souvenir advertisements and other advertisements for purposes of section 37(1). en-us Mon, 28 Jun 1976 00:00:00 +0530 Thu, 31 Jul 2008 10:49:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/circulars?id=4601 Expenditure on advertisements in souvenirs is to be treated like other advertising expenses and may be allowed as a business deduction where it is incurred wholly and exclusively for business and the conditions of rule 6B are fulfilled, with evidence that the expenditure has been incurred; no distinction should be drawn between souvenir advertisements and other advertisements for purposes of section 37(1). Circulars Income Tax Mon, 28 Jun 1976 00:00:00 +0530 https://www.taxtmi.com/circulars?id=4601