https://www.taxtmi.com/circulars?id=4428 Expenditure on advertisements in souvenirs is admissible as a business deduction if laid out wholly and exclusively for business and the prescribed conditions for advertising allowance are satisfied; souvenirs constitute recognised publicity media and multiple insertions are permissible. Payments that are in substance donations rather than genuine advertisement expenses are not allowable as business deductions but may be eligible for charitable donation relief if they meet the relevant conditions. en-us Fri, 13 Jun 1969 00:00:00 +0530 Sat, 09 Aug 2008 10:44:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/circulars?id=4428 Expenditure on advertisements in souvenirs is admissible as a business deduction if laid out wholly and exclusively for business and the prescribed conditions for advertising allowance are satisfied; souvenirs constitute recognised publicity media and multiple insertions are permissible. Payments that are in substance donations rather than genuine advertisement expenses are not allowable as business deductions but may be eligible for charitable donation relief if they meet the relevant conditions. Circulars Income Tax Fri, 13 Jun 1969 00:00:00 +0530 https://www.taxtmi.com/circulars?id=4428