https://www.taxtmi.com/caselaws?id=237111 Comparative advertising permits a trader to claim superiority and compare products, but not to denigrate a rival's goods or publish malicious falsehood. The Court examined the television commercial and print advertisement as a whole on a prima facie basis and found them essentially comparative, aimed at projecting the defendant's product as superior. The claims about germ attack power, Triclosan retention, and the visual depiction did not conclusively establish falsity or disparagement at the interlocutory stage. No ad interim injunction was warranted because the plaintiff's product was not shown, prima facie, to have been disparaged. en-us Wed, 21 Aug 2013 00:00:00 +0530 Tue, 17 Sep 2013 18:59:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=237111 Comparative advertising permits a trader to claim superiority and compare products, but not to denigrate a rival's goods or publish malicious falsehood. The Court examined the television commercial and print advertisement as a whole on a prima facie basis and found them essentially comparative, aimed at projecting the defendant's product as superior. The claims about germ attack power, Triclosan retention, and the visual depiction did not conclusively establish falsity or disparagement at the interlocutory stage. No ad interim injunction was warranted because the plaintiff's product was not shown, prima facie, to have been disparaged. Case-Laws Companies Law Wed, 21 Aug 2013 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=237111