https://www.taxtmi.com/caselaws?id=235499 The High Court upheld the Tribunal's decision, confirming that the advertisement expenses incurred by the assessee were wholly and exclusively for its business purposes. The Court emphasized that the mere fact that other entities might benefit from the advertisements did not negate the business purpose of the expenditure. The incidental benefits to the brand owner or other manufacturers using the same brand did not change the nature of the expenses from being business-related. The appeals were dismissed, and no substantial question of law was found to warrant interference. en-us Thu, 04 Apr 2013 00:00:00 +0530 Fri, 28 Jun 2013 15:14:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=235499 The High Court upheld the Tribunal's decision, confirming that the advertisement expenses incurred by the assessee were wholly and exclusively for its business purposes. The Court emphasized that the mere fact that other entities might benefit from the advertisements did not negate the business purpose of the expenditure. The incidental benefits to the brand owner or other manufacturers using the same brand did not change the nature of the expenses from being business-related. The appeals were dismissed, and no substantial question of law was found to warrant interference. Case-Laws Income Tax Thu, 04 Apr 2013 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=235499