https://www.taxtmi.com/caselaws?id=234386 Comparative advertising may include puffery and favourable product comparisons, but it cannot use false, misleading or untruthful statements to denigrate a rival brand. An advertisement describing antiseptic use in a way that, by context and public perception, was prima facie understood as targeting the plaintiff's DETTOL products was held to carry an implied disparaging message. The Court found a prima facie case of disparagement and, on balance of convenience and irreparable injury, granted interim injunction restraining publication of the impugned or similar advertisements against the plaintiff's DETTOL and DETTOL HEALTHY KITCHEN brands. en-us Tue, 14 May 2013 00:00:00 +0530 Mon, 10 Jun 2013 09:34:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=234386 Comparative advertising may include puffery and favourable product comparisons, but it cannot use false, misleading or untruthful statements to denigrate a rival brand. An advertisement describing antiseptic use in a way that, by context and public perception, was prima facie understood as targeting the plaintiff's DETTOL products was held to carry an implied disparaging message. The Court found a prima facie case of disparagement and, on balance of convenience and irreparable injury, granted interim injunction restraining publication of the impugned or similar advertisements against the plaintiff's DETTOL and DETTOL HEALTHY KITCHEN brands. Case-Laws Companies Law Tue, 14 May 2013 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=234386