https://www.taxtmi.com/caselaws?id=233909 The Tribunal upheld the adjustment to the Arm's Length Price (ALP) of Rs. 82,78,760/- made by the Transfer Pricing Officer (TPO) and sustained by the Dispute Resolution Panel (DRP). The appeal challenging the higher payments made by the assessee for non-prime time slots compared to third parties was dismissed, and the adjustment was upheld. en-us Fri, 05 Apr 2013 00:00:00 +0530 Tue, 21 May 2013 08:25:10 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=233909 The Tribunal upheld the adjustment to the Arm's Length Price (ALP) of Rs. 82,78,760/- made by the Transfer Pricing Officer (TPO) and sustained by the Dispute Resolution Panel (DRP). The appeal challenging the higher payments made by the assessee for non-prime time slots compared to third parties was dismissed, and the adjustment was upheld. Case-Laws Income Tax Fri, 05 Apr 2013 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=233909