https://www.taxtmi.com/caselaws?id=217172 The tribunal ruled in favor of the assessee, determining that expenses incurred for brand building were revenue, not capital expenditure. The tribunal emphasized the importance of proper inquiries by the AO and upheld the decision based on correct legal provisions application and the distinction between capital and revenue expenditure. en-us Tue, 31 Jul 2012 00:00:00 +0530 Mon, 27 May 2013 13:11:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=217172 The tribunal ruled in favor of the assessee, determining that expenses incurred for brand building were revenue, not capital expenditure. The tribunal emphasized the importance of proper inquiries by the AO and upheld the decision based on correct legal provisions application and the distinction between capital and revenue expenditure. Case-Laws Income Tax Tue, 31 Jul 2012 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=217172