https://www.taxtmi.com/caselaws?id=207387 The Tribunal upheld the CIT(A)'s decision, allowing brand promotion expenses as revenue expenditure for the Assessment Year (AY) 2003-04 and 2004-05. The revenue's challenge was rejected as the nature of the expenditure was deemed revenue, irrespective of book treatment. The Tribunal emphasized that no enduring benefit was created, and there was no provision to classify revenue expenditure as deferred. The assessee's appeal for AY 2003-04 was withdrawn and treated as dismissed. All revenue appeals were dismissed. en-us Fri, 12 Feb 2010 00:00:00 +0530 Tue, 11 Jun 2013 10:02:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=207387 The Tribunal upheld the CIT(A)'s decision, allowing brand promotion expenses as revenue expenditure for the Assessment Year (AY) 2003-04 and 2004-05. The revenue's challenge was rejected as the nature of the expenditure was deemed revenue, irrespective of book treatment. The Tribunal emphasized that no enduring benefit was created, and there was no provision to classify revenue expenditure as deferred. The assessee's appeal for AY 2003-04 was withdrawn and treated as dismissed. All revenue appeals were dismissed. Case-Laws Income Tax Fri, 12 Feb 2010 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=207387