https://www.taxtmi.com/caselaws?id=155654 Comparative advertising remains permissible only as puffery of a trader's own goods; it becomes actionable when it denigrates a rival product or a product class identifiable with the claimant. Generic disparagement may arise through implication and visual references even without expressly naming the rival manufacturer or product. Advertising that portrays a rival class as harmful exceeds honest competitive promotion and may infringe protections for registered marks against use contrary to honest practices or detrimental to reputation. Interim injunctive relief may restrain continued telecast where the commercial establishes a prima facie case, the balance of convenience favours the claimant, and visual-media harm cannot be adequately remedied by damages. en-us Thu, 09 Sep 2004 00:00:00 +0530 Fri, 07 Jun 2024 11:02:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=155654 Comparative advertising remains permissible only as puffery of a trader's own goods; it becomes actionable when it denigrates a rival product or a product class identifiable with the claimant. Generic disparagement may arise through implication and visual references even without expressly naming the rival manufacturer or product. Advertising that portrays a rival class as harmful exceeds honest competitive promotion and may infringe protections for registered marks against use contrary to honest practices or detrimental to reputation. Interim injunctive relief may restrain continued telecast where the commercial establishes a prima facie case, the balance of convenience favours the claimant, and visual-media harm cannot be adequately remedied by damages. Case-Laws Companies Law Thu, 09 Sep 2004 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=155654