https://www.taxtmi.com/caselaws?id=118503 The tribunal determined that the advertising agencies were not agents of the assessee, establishing a principal to principal relationship. The 15% retained by the agencies was considered a trade discount, not commission under section 194H. Consequently, the assessee was not required to deduct TDS on payments to the agencies, as clarified by CBDT Circular No. 715. The tribunal accepted the assessee's bona fide belief defense and set aside the CIT(A)'s orders, ruling in favor of the assessee, stating no demand could be raised under section 201(1A). en-us Fri, 27 Jan 2006 00:00:00 +0530 Mon, 02 Jul 2012 13:23:12 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=118503 The tribunal determined that the advertising agencies were not agents of the assessee, establishing a principal to principal relationship. The 15% retained by the agencies was considered a trade discount, not commission under section 194H. Consequently, the assessee was not required to deduct TDS on payments to the agencies, as clarified by CBDT Circular No. 715. The tribunal accepted the assessee's bona fide belief defense and set aside the CIT(A)'s orders, ruling in favor of the assessee, stating no demand could be raised under section 201(1A). Case-Laws Income Tax Fri, 27 Jan 2006 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=118503