https://www.taxtmi.com/caselaws?id=108170 After dissolution of a business, sale of one party's allotted product under the other party's product identity can amount to passing off, including reverse passing off, where the seller appropriates the goodwill and commercial value attached to the other quality. Altering a registered label in a material way may also render the mark, as used, different from the registered form and support infringement analysis. A contractual negative covenant restricting use of the mark to allotted qualities is breached when a party introduces or markets goods outside that allotment. The discussion emphasises that trademark rights, goodwill, and post-dissolution covenants operate together to control use of the brand. en-us Tue, 29 Apr 2003 00:00:00 +0530 Fri, 30 Mar 2012 13:28:33 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=108170 After dissolution of a business, sale of one party's allotted product under the other party's product identity can amount to passing off, including reverse passing off, where the seller appropriates the goodwill and commercial value attached to the other quality. Altering a registered label in a material way may also render the mark, as used, different from the registered form and support infringement analysis. A contractual negative covenant restricting use of the mark to allotted qualities is breached when a party introduces or markets goods outside that allotment. The discussion emphasises that trademark rights, goodwill, and post-dissolution covenants operate together to control use of the brand. Case-Laws Companies Law Tue, 29 Apr 2003 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=108170