https://www.taxtmi.com/caselaws?id=77868 Reimbursement of advertising expenses by a brand owner was not includible in the assessable value of goods cleared to independent buyers because excise valuation under Section 4(1)(a) permits addition only of consideration flowing directly or indirectly from the buyer to the assessee. The reimbursement came from a third party, not from the buyers of the finished goods, and there was no evidence of any flow back from those buyers. As the valuation was on transaction value and the advertising spend had no nexus with the sale price to independent buyers, the exclusion of the reimbursed amount from assessable value was upheld. en-us Wed, 25 Nov 2009 00:00:00 +0530 Mon, 18 Oct 2010 00:00:00 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=77868 Reimbursement of advertising expenses by a brand owner was not includible in the assessable value of goods cleared to independent buyers because excise valuation under Section 4(1)(a) permits addition only of consideration flowing directly or indirectly from the buyer to the assessee. The reimbursement came from a third party, not from the buyers of the finished goods, and there was no evidence of any flow back from those buyers. As the valuation was on transaction value and the advertising spend had no nexus with the sale price to independent buyers, the exclusion of the reimbursed amount from assessable value was upheld. Case-Laws Central Excise Wed, 25 Nov 2009 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=77868