https://www.taxtmi.com/caselaws?id=69579 The Tribunal upheld the CIT(A)'s decision to allow revenue deduction for trade discount given in the form of gold medallions, rejecting the argument to treat the expenditure as sales promotion expenses. It found the trade discount in kind permissible, the expenditure reasonable, and the purchases genuine. The Tribunal differentiated between sales promotion expenses and post-sales phenomena like trade discounts, emphasizing that trade discounts focus on individual sales transactions rather than market-wide promotion. The departmental appeal was dismissed in favor of the assessee. en-us Wed, 27 Apr 1994 00:00:00 +0530 Thu, 07 Apr 2011 17:32:45 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=69579 The Tribunal upheld the CIT(A)'s decision to allow revenue deduction for trade discount given in the form of gold medallions, rejecting the argument to treat the expenditure as sales promotion expenses. It found the trade discount in kind permissible, the expenditure reasonable, and the purchases genuine. The Tribunal differentiated between sales promotion expenses and post-sales phenomena like trade discounts, emphasizing that trade discounts focus on individual sales transactions rather than market-wide promotion. The departmental appeal was dismissed in favor of the assessee. Case-Laws Income Tax Wed, 27 Apr 1994 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=69579