https://www.taxtmi.com/caselaws?id=68965 Deduction under section 80HH was held to be computed on the profits derived from the new industrial undertaking for the relevant year, before setting off carried-forward losses and prior year allowances, because the provision was treated as a beneficial Chapter VIA incentive and section 80AB was not read as altering that position for the year in question. Expenditure on name boards supplied to dealers was treated as publicity for the assessee's products and therefore as advertisement expenditure, so the disallowance under section 37(3A) was sustained. The assessee obtained relief on the section 80HH computation issue but failed on the name-board expenditure issue. en-us Thu, 30 Dec 1982 00:00:00 +0530 Mon, 04 Apr 2011 12:24:12 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=68965 Deduction under section 80HH was held to be computed on the profits derived from the new industrial undertaking for the relevant year, before setting off carried-forward losses and prior year allowances, because the provision was treated as a beneficial Chapter VIA incentive and section 80AB was not read as altering that position for the year in question. Expenditure on name boards supplied to dealers was treated as publicity for the assessee's products and therefore as advertisement expenditure, so the disallowance under section 37(3A) was sustained. The assessee obtained relief on the section 80HH computation issue but failed on the name-board expenditure issue. Case-Laws Income Tax Thu, 30 Dec 1982 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=68965