https://www.taxtmi.com/caselaws?id=66581 The Tribunal, by majority decision, held that the expenditure incurred on lucky draw prizes was not considered advertisement expenditure under Rule 6B or Section 37(3). The expenditure was deemed as sales promotion or trade discount, allowing the deduction for the assessee. The Judicial Member and Third Member both supported this view, emphasizing the nature of the expenditure as sales promotion or trade discount rather than advertisement. Ultimately, the decision favored the assessee, permitting the expenditure as a deduction. en-us Tue, 29 Aug 1989 00:00:00 +0530 Tue, 01 Mar 2011 12:25:46 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=66581 The Tribunal, by majority decision, held that the expenditure incurred on lucky draw prizes was not considered advertisement expenditure under Rule 6B or Section 37(3). The expenditure was deemed as sales promotion or trade discount, allowing the deduction for the assessee. The Judicial Member and Third Member both supported this view, emphasizing the nature of the expenditure as sales promotion or trade discount rather than advertisement. Ultimately, the decision favored the assessee, permitting the expenditure as a deduction. Case-Laws Income Tax Tue, 29 Aug 1989 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=66581