https://www.taxtmi.com/caselaws?id=63746 The Tribunal concluded that the advertising expenditure incurred by the assessee through its sister concerns was legitimate and necessary for promoting its products. The Tribunal found the agreement for reimbursement of expenses to be genuine, emphasizing the commercial necessity of the expenditure. It rejected the Revenue's argument for sharing expenses between the assessee and bottlers, holding that the entire expenditure was rightfully borne by the assessee. Consequently, the disallowance of the expenditure by the Assessing Officer was deemed improper, and the appeal was allowed in favor of the assessee. en-us Mon, 04 Jun 1990 00:00:00 +0530 Tue, 01 Feb 2011 16:05:03 +0530 TaxTMI RSS Generator https://www.taxtmi.com/caselaws?id=63746 The Tribunal concluded that the advertising expenditure incurred by the assessee through its sister concerns was legitimate and necessary for promoting its products. The Tribunal found the agreement for reimbursement of expenses to be genuine, emphasizing the commercial necessity of the expenditure. It rejected the Revenue's argument for sharing expenses between the assessee and bottlers, holding that the entire expenditure was rightfully borne by the assessee. Consequently, the disallowance of the expenditure by the Assessing Officer was deemed improper, and the appeal was allowed in favor of the assessee. Case-Laws Income Tax Mon, 04 Jun 1990 00:00:00 +0530 https://www.taxtmi.com/caselaws?id=63746