<h1>AI marketing platform uses generative agents, real-time profiling and data monetization, raising privacy, governance and accountability compliance demands</h1> A technology company has launched an AI-driven real-time marketing platform incorporating generative AI and autonomous AI agents to optimize digital campaigns. The platform enables automated content creation, segmentation, and campaign orchestration based on continuous learning from customer interactions and performance data. It claims enterprise-grade scale, extensive predictive and prescriptive models, and real-time personalization using 360° customer profiles across channels. Legally relevant aspects include reliance on AI-driven decision-making and data monetization, necessitating robust data protection, privacy compliance, transparent profiling practices, and governance controls over autonomous agents. Marketer-defined approvals and governance are highlighted, implying a need for documented accountability, audit trails, and adherence to applicable AI and marketing regulations.