<h1>India-wide push for mobile tap payments highlights speed, security, youth appeal and strict compliance with consumer protection laws</h1> A payment network has launched a nationwide marketing campaign in India to promote mobile contactless payments, emphasizing speed, security, and ease of use. The initiative uses cinematic films, social-media content, and experiential 'Tap Zones' in retail locations to encourage consumer adoption, particularly among younger, digital-first users. The campaign collaborates with issuing banks, merchant networks, and retail partners, implicating regulatory requirements on payment security, data protection, and electronic transactions. It must comply with Indian advertising and consumer protection laws, including truthful representation of security features and avoidance of misleading claims. A disclaimer clarifies that the distributing news agency bears no editorial responsibility for the press release content.