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<h1>Promotional makeover campaign featuring LGBTQIA+ winners raises prize, tax, disclosure, advertising compliance and anti-discrimination concerns</h1> A global interiors brand ran a nationwide promotional campaign offering free home makeovers valued at ?5 lakh each to an LGBTQIA+ couple and an individual, selecting and publicly featuring an LGBTQIA+ couple and describing collaborative design work and inclusive objectives. Legally relevant points: the campaign constitutes a commercial promotion involving prizes (with associated terms, disclosure obligations and possible tax consequences for recipients), marketing claims about inclusivity subject to advertising and consumer protection rules, and potential scrutiny under anti-discrimination and equal-opportunity norms depending on selection criteria and publicity practices.